Your Reason for Marketing

Finding your reason or your passion for marketing is the key to success. You have to market in a way that goes after what you love instead of what you feel obligated to do.
Marketing whiz kids from here, there, and everywhere are talking about how traditional marketing is dead. Yes, that’s partially true, and it has been for a long time.

Marketing is any contact that your business has with anyone who isn't a part of your business. Marketing is also the truth made fascinating. Marketing is not telemarketing alone. Marketing is more than an important business function. It is a business philosophy.

Marketing is changing in radically interesting ways. I do think that marketers are being called upon to draw together the people who make products and the people who use them. Marketing is about communicating with your target audience — it’s not about trying to push your products/services on consumers until they give in and make a purchase. I am blown away by how many companies and marketing teams still don’t get it.

You have to identify your focus market (not a target market, but one that is manageable and attainable) and determine what their needs are. When this is firmly identified you have to create or have a product that your visitor or customer wants or needs to pull in multiple streams of income even while you sleep.

You have to be able to “Pull” your potential customers information to you and then allow you to “Stay” in front of them until they are ready to buy from you, in non-advertising methods. Hits to your website mean nothing, it’s the number of individuals from your focus market that decide they want to hear from you and work with you down the road that counts.

You have to create the stage where you create the information that positions you as “the one” to go to when your potential customers need arises for your product/service. This is done through a combination of article writing, product creation, newsletter creation, testimonials and in-person communication, which can be done by the use of audio or visual products.

If you have a passion or understand why you are in the business you have a better chance to be able to attain the “Pull & Stay” of marketing and become a success.

Good luck and stay focused and passionate.


Connie Glutyk has created the “Constant Learning Group” teaching how to create and maintain membership websites that sell. She can be reached at http://www.constantlearninggroup.com