Wednesday, April 23, 2008

Google Explained...

Google Explained…

In case anyone doesn’t understand what Google Adsense is here is a brief explanation:

You make up a website with some kind of content and surround it with Ads, from all sorts of companies including, but not the least, Google Adsense, then sit back and hope that people visiting your website will click on your ads so you can make some money.

Oh, by the way, you must remember that you are the one that has to pay Google or Yahoo to advertise your website on their system…so you can have visitors come to your site, so they can click on your ads, so you can make some money.

This is also called “Pay Per Click”, you get paid when a visitor clicks on one of those ads, the owner of the website gets paid a small percentage of the cost that the advertiser is paying Google for each click.

Does that sound like a great deal? You do all the work setting up your website, filling it with content a least 3 times a week or even daily to keep the Google spiders crawling your website looking for new content so they can rank you higher or even keep you ranked.

You work hard to keep up the content, making it good content that people really want to read and you are giving it away for free. The reason many people are giving away their content for “free” is that many blog writers think, or are told, that no one pays for content anymore. Its free all over the net if you just look for it. But most of this free stuff is not intelligent, well put together information by someone who cares, they are doing it for the money of Adsense. Google has a stranglehold on traffic and the “do-it-yourself monetization technique that is Adsense.

The power that Google has over the small independent content producer is frightening. If you can’t produce the traffic the money stops and if you are depending on Google for your income, you are not working for yourself,

you are really working for Google. And if Google decides to change the rules they can kill your business overnight, without notice or justification, no severance pay and you never had any benefits anyway.

I know personally of one content writer whose income was cut off overnight because of something he did or said that Google didn’t like and Google would not explain. This happens more than one would like to think.

You have to stop doing what everyone else is doing and take a different path, a more profitable path and one that you are totally in charge of.

http://www.constantlearninggroup.com

1 comment:

Wavecritter said...

Google Rocks! Google Me Jim Cobb and Jim Killeen! What an awesome combination! Check it out http://www.googlemetalkradio.com